In the first half of 2023, our company accurately seized the market opportunity, forklift sales increased by 12.3% year-on-year, sales revenue increased by 28.15% year-on-year, profit indicators have exceeded the annual target, export business achieved excellent performance, the quality of main business indicators set a "high level", economic operation reflects "high quality", enterprise development ran out of "acceleration"!

Effective marketing channel development, brand influence continues to improve

In-depth development of the Show Sword Plan, Quality Projects and Information Project. Increase digital marketing and promotion, focus on short video products and application scenarios, promote live broadcast publicity of new products, increase online communication frequency, encourage and support dealers to carry out live broadcast promotion, and explore new traffic marketing models;Effective channel development, 21 new domestic business outlets, the number of real sales outlets increased by 8.9%; International business digging high-quality channel resources, a combination of measures, in-depth understanding of customer needs, increase user stickiness, at the same time, combined with the "Belt and Road" strategy, actively promote the development of international channels, continue to enhance brand influence.

The technology development has achieved remarkable results, and the intelligent transformation has been improved

Deep cultivation of professional models, focus on the development of electric vehicles, and vigorously develop intelligent products.Actively practice user thinking, carry out key user research, and promote "user co-creation" models; Increase the integration of inherent products, and actively carry out product planning in the next three years; Focusing on the development of new energy and intelligent network products, the company completed 43 intelligent product project planning schemes in the first half of the year, our AGV has successfully entered the field of copper crown raw foil transportation.

Adhere to the bottom line thinking, deepen cost reduction and efficiency

Strictly observe the bottom line control measures, continue to promote the accurate cost accounting of main sales models, in the first half of the year, complete the vehicle cost accounting of a total of 114 models, improve the accuracy of cost accounting. Through price negotiation, price comparison, material reserve, development of new technology and other methods, the cumulative cost reduction in the half year reached 8.0449 million yuan, far exceeding expectations.

Guided by strategy, we will continue to push forward institutional reform

Cooperated with third-party consulting agencies to plan the company's strategic transformation and development plan for 2023-2027, and initially established the strategic goal of transforming from "handling expert" to "smart factory logistics solution provider"; Actively promote the construction of cadres' ability and style of work, optimize the selection, appointment and elimination process of cadres, standardize the number of cadres' posts, and rationally set the number of cadres' posts; Completed the employee growth path evaluation and employment, and passed the evaluation for 117 employees, with a pass rate of 83.57%; Carry out career planning guidance for employees, encourage employees to set up posts and compete for excellence, and promote the common development of employees and enterprises.

The beautiful blueprint of high-quality development is inspiring

This year is the first year of the full implementation of the Party's 20 major spirit, but also the 20th anniversary of the company's establishment, we will continue to anchor the goal of unwavering, adhere to the race with opportunities, adhere to the contest with shortcomings, unity and forge ahead, go all out, blow the high-quality development of the "vanguard",salute to the 20th anniversary of the founding of JAC FORKLIFT with outstanding business achievements!